Wednesday
May222013

Xbox Launching MTV for the Internet Generation

The Music Room an interactive music video show is coming exclusively to Xbox 360 subscribers on May the 29th.

Featuring band interviews, music news and music videos, the service is hoping to create a MTV like service for the generation that is more than likely to surf the net on there connected gaming devices then turn on the television.

The service will allow the audience to determine the future path the show will take, including nominating who the host should interview next via interactive polls.

It was announced today at a Microsoft event where the company showed off its new xbox and related hardware. More information available over at the verge.

It is an interesting twist on the music video genre. Microsoft’s strategy is to get more people to buy Xbox live subscriptions, which is required to view the content.

Evolver.fm and polygon are reporting that the service will be exclusively available in Europe, with everyone outside of europe missing out.

The show will tie neatly into the xbox music subscription service which is similar to other services such as Spotify and Rdio.

Below is a trailer for the upcoming show, which seems highly polished. What remains to be seen is if a service that is locked down to such a niche, only xbox subscribers and only in europe, can survive and become popular.

The first episode will air at 8:30pm U.K time.

 

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